The Best Performance Marketing Channels of 2023

Performance marketing refers to any advertising or marketing efforts that are focused on generating results for clients—and there are many types available today.

•  6 min


If you’re a marketer, you know the importance of metrics. You have to know what’s working and what isn’t, so that you can keep your campaigns on track. One of the best ways to do this is by looking at performance marketing channels. Performance marketing refers to any advertising or marketing efforts that are focused on generating results for clients—and there are several different types available today. Here are some of the best performance marketing channels for 2023:


Search is the most popular and most used channel, but it’s also the most cost effective channel. It’s easy to see why: search allows you to reach customers who are actively looking for what you have to offer. This means that your ads can be seen by people who are in-market and ready to buy, which is why search is so good at lead generation, brand awareness and product discovery.

Search engine marketing (SEM) allows you to target specific keywords based on users’ intent and behavior when searching online – this helps ensure that your ads reach relevant audiences so they’re more likely to convert into paying customers or loyal customers over time

Social Media

Social media is the most popular channel for performance marketing, and for good reason. It’s a great channel for lead generation, brand awareness, customer acquisition and retention.

The best social media platforms have high organic reach (the number of people who see your content without any paid promotion) as well as high engagement rates (the number of times someone interacts with your posts). These are important metrics to consider when deciding which platforms will work best for you; if a platform has low organic reach but high engagement rates then it may be worth investing in paid advertising on that platform in order to build awareness around your business or product offerings.


Display marketing is a form of digital marketing that includes banner ads, video ads, rich media ads, and other types of ads displayed on web pages. This channel allows you to reach a large audience for a low cost. It’s one of the most effective ways to get new customers because it offers high visibility in search results and social media feeds across multiple devices (mobile phones).

Paid Search, or Paid Ads

Paid search is one of the most effective ways to reach your target audience. It’s also a great way to get in front of potential customers and drive traffic to your site, which can then lead to conversions–and sales!

With paid search ads, you can target people based on location, demographics and more. For example: If you’re selling a product that appeals mostly to men between 30-40 years old who live in New York City (or any other city), then this would be an ideal audience for you because those are exactly the types of people who will be searching for what it is that you sell online through Google or Bing Ads.

Native Advertising and Sponsorships

Native advertising is a form of paid media that matches the form and function of the platform on which it appears. It can be text, images, audio or video, or interactive content such as polls and quizzes.

Native advertising has been around for quite some time now but it’s definitely gaining momentum in 2019 due to its ability to reach your audience in a more relevant way than traditional banner ads ever could.

Email Marketing

Email marketing is one of the most effective channels for performance marketing. It’s an easy way to reach your target audience and build relationships with them through personalized content. Email also provides a platform for building trust, which can help you generate leads by providing value in exchange for their contact information.

Email also has high conversion rates: once a visitor clicks through from an email campaign or opts-in on your website, they’re much more likely to become customers than if they were referred from other channels like social media or search engines (which often require multiple steps).


Video is a great way to engage your audience. It can be used in many different ways, including:

  • Explaining products or services. For example, if you’re selling something complicated like an air purifier, showing it can help people understand how it works and why they need it.
  • Promoting events, products and services. If you have an event coming up that people might be interested in attending (like a concert), video will allow them to see what the venue looks like before buying tickets for themselves or their friends and family members who live far away from where the event takes place–and maybe even convince them not go!

Google AdWords

Google AdWords is a great way to advertise your product or service. It’s a pay-per-click advertising platform that allows you to target potential customers by using keywords and phrases, rather than having an ad appear on every page of the internet, which can be costly and irrelevant for most businesses.

Google also provides analytics data so you can see how well your campaigns are performing, as well as compare them against other campaigns in your industry. This helps with setting goals and making changes as needed (or even ending those underperforming ones).

Facebook Ads

Facebook Ads is a great way to reach your target audience. If you want to get more traffic to your website and increase sales, Facebook Ads is an excellent choice. It’s also a good option if you’re looking to build brand awareness and gain new customers.

Twitter Ads

Twitter ads are a great way to target your audience. Not only do they allow you to reach people on mobile, desktop and tablet, but they also give you the ability to tailor your messaging based on what platform they’re using. This makes Twitter Ads one of the most flexible channels available today.

Twitter is also a good channel because it allows marketers to use their own data sets (or those collected by third-party tools) in order to create highly relevant ad campaigns that speak directly towards their customers’ interests–and at times even predict what those customers will want next!

LinkedIn Marketing Solutions

LinkedIn is a social network for professionals. It’s a great place to connect with other professionals and share knowledge, but it’s also an advertising platform that can help you reach new customers.

LinkedIn ads have some unique features that aren’t available through other channels like Facebook or Google AdWords:

  • You can target specific audiences based on their industry, job title and company size–which means you’ll be able to reach exactly who you’re looking for without wasting money on people who aren’t interested in your products or services (or don’t work at the right companies).
  • LinkedIn allows advertisers to promote content such as articles or videos directly within the platform itself; these ads look similar to regular posts but include an “Advertise” button where users can click if they want more information about what’s being promoted. This makes it easy for potential customers who are browsing profiles through LinkedIn’s search function while looking up potential vendors/service providers within their industry verticals – even if they don’t know anyone from those companies yet!

These are the best performance marketing channels for 2023

  • Search
  • Social media
  • Display
  • Paid search (or paid ads), also known as PPC, which stands for “pay per click” – this is when you pay every time someone clicks on your ad. It’s one of the most popular ways to advertise online and it works by driving traffic from Google or other search engines to your site via ads that appear on relevant websites in the SERPs (search engine results pages). With PPC ads, you pay when your target audience engages with them by clicking through to visit your site or responding to an offer within 24 hours of seeing it online. You can choose from a variety of platforms including Google AdWords, Bing Ads and Yahoo Gemini among others depending on where your target audience spends most time online:


In conclusion, the best performance marketing channels in 2023 are expected to be search, social media and display. These channels will continue to grow in popularity because they offer businesses a way to reach customers on a personal level and connect with them in ways that were not possible before. Paid search ads will continue their dominance because these platforms allow marketers to target specific audiences based on demographic information or interests; this allows businesses of all sizes from small mom-and-pop shops all the way up through multinational corporations!

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