Top Call to Actions (CTA’s) to Improve Website Conversion

The goal of a CTA is to get someone from just browsing around your website into taking some kind of next step, like making a purchase or signing up for an email list.

•  5 min


A call to action (CTA) is an element on your website that urges people to take action. It could be a button, text or other visual element, but it should always be clear and direct. The goal of a CTA is to get someone from just browsing around your website into taking some kind of next step, like making a purchase or signing up for an email list. CTAs are often used in conjunction with landing pages or sales pages where the goal is to get visitors to make a purchase.

What is a Call to Action?

A call to action (CTA) is a button or link that you place on your website, which asks your visitors to take some kind of action. CTA’s are used to get people to sign up for something, buy something or subscribe to something.

Why are CTA’s important?

Your Call to Action (CTA) is the most important part of your website. It’s the part that gets people to take action, whether it’s signing up for your mailing list or purchasing an item from your store.

It’s no secret that CTA’s are important–they help you achieve goals and make money in a variety of ways:

  • They can increase conversions by guiding visitors towards next steps on the sales funnel;
  • They can improve brand awareness by directing traffic back to other marketing channels;
  • They can even drive traffic from social media platforms like Facebook!

Which kind of CTA do you use?

Have you ever wondered what the best kind of CTA is? There are many different kinds, but here are some of the most popular:

  • Buttons – These are the most common type of CTA and can be used in several different ways. You can use them on your homepage or in-content as an image or text link that leads people to a landing page where they can sign up for something like an email list or download an ebook.
  • Forms – Forms allow users to fill out information about themselves and submit it directly into your database so you have more data about who they are and what they like (this helps with targeting later!). To make sure forms convert well, make sure they’re short and sweet–you don’t want people getting bored while filling them out! Plus, include only necessary fields at first; don’t ask for things like credit card details until later in the process when trust has been built between you and your visitor.”

Make it easy for people to take the next step.

Another important CTA to consider is making it easy for people to take the next step. You want your visitors’ experience on your site to be as seamless as possible, so make sure you’re not asking them too many questions or making them jump through hoops just to get what they came for. If someone’s looking at an article about how they can save money on their utility bills, don’t ask them if they’d like more information on saving money on their utility bills (or offer content that doesn’t seem relevant). Instead, give them options like “Learn More” and “Get Started.”

Make sure your CTAs are big enough so that users can easily see them without scrolling down further than necessary; this will increase engagement rates since there won’t be any barriers between visitors and their desired action! Also keep in mind that mobile devices have smaller screens than desktops do–so make sure these buttons aren’t too small when viewed from afar!

Use a strong visual.

The first step to creating a strong call to action is using a relevant, compelling image. You want your visitors’ eyes to be drawn to this image and then make it easy for them to click on it or otherwise interact with it. If you have an e-commerce website, use an image of the product or service that you’re selling–but make sure that it reflects what people actually want!

If your site offers information on different topics (like blogs), choose an image that reflects the topic at hand and speaks directly to the reader’s interests or needs. If you’re trying out new designs or layouts for pages on your blog, consider testing different types of images as well as text-only content against each other so that you can see which performs better:

Have relevant offers.

Have relevant offers. If you’re trying to sell something, make sure that your offer is relevant to the visitor and the product or service you are selling. This means that if someone visits your website looking for information about a specific product or service, they should be able to find an offer related specifically to that item on their first visit. For example: If someone visits our website because they want information about how we can help them with their social media marketing strategy, then we need an offer (like a free consultation) available immediately when the customer lands on our homepage! Because if not… what happens next? You guessed it–the visitor leaves without interacting with us at all!

Use a deadline.

Deadlines are one of the most powerful CTA’s out there. They create a sense of urgency, encouraging people to act now rather than later. This can be used to encourage sales or sign-ups, but it’s especially effective in increasing conversions on landing pages where you want visitors to take action fast.

Test your CTAs regularly.

  • Test different versions of your CTA. You should test the text, color and size of your call to action buttons to see which one works best. You may also want to test different CTAs on different pages, or even different devices (smartphones vs desktops).
  • Use A/B testing software to run tests against each other and see which one performs better. For example if you have two versions of a button “Sign Up” with different colors then use an A/B testing tool like Optimizely or Google Analytics Experiments so that you can easily compare results without manually checking them yourself every day.*

An actionable call to action on your website can increase conversions and sales.

You’ve probably heard of CTA’s (call to actions). They’re important because they provide a way for website visitors to take action and convert on your site. But what exactly are call-to-actions, and how can you use them effectively?

A Call To Action (CTA) is basically a button or link on your website that prompts users to do something specific, like sign up for an email newsletter, download an eBook or app, watch a video tutorial or webinar etc.. The purpose of these CTAs is to encourage visitors into taking some kind of action which will help improve conversions and sales.


We hope that this article has helped you understand the importance of call to actions, and how they can improve your website conversion rates. If you have any questions or comments, please let us know in the comments below!

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